Formulation doesn't need to feel mysterious. At MHS we run a structured, production-focused process that takes your idea from intake to a production-ready sample — with clear steps, timelines, and outputs.
This page explains the exact phases we follow during formulation: Intake (your inputs), Development (technical build and production optimisation), and Sample Approval (finalising the sample and moving to production).
Purpose: collect your vision, format, and functional requirements so we can fully capture the scope.
Duration: 1–2 weeks. Client input: we actively encourage input and use an extensive intake form to reduce ambiguity early.
Purpose: our formulation and production team work together to develop the functional elements of the final product.
Duration: 3–4 weeks. Client input: during this phase the project scope is locked. Client-initiated scope changes are billed at an hourly formulation rate.
Purpose: once the production sample has been finalised by our sensory development partners (where applicable), we coordinate shipping of the completed sample for your approval.
If you want a clear pathway, real deliverables, and a process designed for manufacturing — we're ready. Send your concept and we'll advise the next step.
Services overview? Visit Formulation.
Intake typically takes 1–2 weeks, and Development typically takes 3–4 weeks. Sample Approval timing depends on shipping and feedback windows. We'll confirm timing during Intake once the scope is clear.
The best time for input is during Intake — we actively encourage it and our intake form is designed to capture scope properly. During Development, scope is locked to protect timeline and cost control.
During Development the project scope is locked. Client-initiated changes to scope are billed at an hourly formulation rate as an extra cost to the project.
Once you approve the sample, we move into the Production Order stage — scheduling, materials and packaging coordination, manufacturing, QA, and dispatch (or transition into 3PL).